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What Do Your Logo Colours Say About Your Business??

By Sun City Signs, Thursday, February 11, 2021 7:14 AM

Did you know between 60% to 80% of a customer's decision to buy is influenced by the colour of the product and/or brand?

The role design plays in a product or brand is well known. Semiotic Analysis is widely used in marketing and consumer research because of this. It lends a perspective to a product or brand that is difficult to articulate in words.

As a marketer, it's essential you understand the role colours play in communicating your brand story and message. Treat colours as another medium to transmit or reinforce what your brand stands for. Research has shown 95% of the world's Top 100 brands only use 1 or 2 colours.

In this article, we will examine the subliminal messages some of the more common colours communicate.

🍎 Red

Red tends to capture attention fast. This colour evokes a very intense emotional reaction, which includes energy, passion, action and danger.

Hence, it's not surprising red is widely used in call to actions (CTA). It's an active colour that calls for immediate action.

🍊Orange

Though bright, it isn't as loud as red. Orange is often associated with creativity, fun and adventure. There's a certain degree of playfulness to it. One of the more famous brands associated with orange is Nickelodeon. It's interesting to note here too that there are fintech companies, for example, ING's digital bank, which use orange.

Perhaps it marks a departure from the more serious look and feel of traditional banks.

📘 Blue

The world's leading cloud-based accounting software, XERO, has blue as its main colour. As a pioneer and leading player in cloud-based accounting, gaining the trust of customers and prospects is critical.

Blue is the colour of trust. It's associated with stability and calmness just like the clear blue sky. Shades of blue are now used by tech companies like Facebook and Twitter. After all, there's a lot of trust to be nurtured in the online space!

☁️ White

Ever heard of white space in web design or content?

From a cultural point of view, white, like black, can be polarising. For example, in some cultures and religions, white symbolises death, just like black.

But from a marketing perspective, white spaces are uncluttered and succinct and promote humility. At a time when the world of business, especially the online space, is increasingly a sea of junk, the use of white is a refreshing change.

🍏 Green

With growing attention paid to climate issues, more businesses are inclined to be associated with it. Green carries an array of positive meanings, for example, growth, nature and yes, money. Brands in the agriculture sector, or any which are associated with it, tend to use green.