Here are some of the most common questions we are asked about professional business signs:
What types of professional business signs are most effective?
The most effective sign marketing campaigns use a combination of signs, including road signs, storefront signage and car wrapping techniques. In many cases, the number of signs used and the types will depend on the industry.
Is graphic design strategy really that important?
Yes. Studies have shown that certain colours, typography and other techniques can have a direct psychological impact on viewers to help them make specific decisions or to draw them to a particular business. The colours red and yellow, for instance, trigger feelings of hunger. That’s why they’re used more often as signage for fast food restaurants.
Does my business really need professional business signs?
To stay competitive, you should use a combination of signage and other marketing materials. Signs are a great way to bring in additional traffic, however, and you should use a combination of signs to help you draw in more customers or clients. Road signs and billboards are the best way to get new customers who happen to be driving by, while storefront signs and hanging signs can bring in foot traffic from pedestrians.
What type of printing technique is best?
This will depend widely on the materials being printed upon, as well as the location in which the sign will be used. Some materials are much more weather resistant and durable than others, for instance.
How long will it take for my signs to be ready?
The length of time it will take to make your signage will depend on the complexity of the design, the materials used, and the size of your sign. Some items may be done in a day or so, while others may take much longer to finish.