You can have a great business, a strong brand and a fantastic location, but signage that is difficult to read or poorly positioned can make it harder for potential customers to notice you.
Good signage should communicate clearly and quickly. Avoiding a few common mistakes can make a significant difference to both the appearance and effectiveness of your business signage.
What are some common signage mistakes?
When planning or updating your signage, look out for:
- Text that’s too small – information may look clear up close but become difficult to read from the distance customers will actually see it.
- Poor colour contrast – similar colours between text and backgrounds can make important information disappear.
- Too much information – overcrowding a sign can make it difficult for customers to identify the most important message.
- Outdated branding or details – old logos, phone numbers, web addresses or other information can create confusion.
- Using unsuitable materials – signage should be made from materials appropriate for its intended location and conditions.
- Poor positioning – even a great sign won’t do its job if customers can’t easily see it.
Design signage for where it will actually be seen
One of the most important considerations is how your audience will view the signage.
A roadside building sign needs to communicate differently from a window graphic viewed by someone walking past. Likewise, directional signage has a different purpose from a sign designed primarily to build brand recognition.
Thinking about viewing distance, location, surrounding distractions and how quickly someone needs to understand the message can help create more effective signage.
At Sun City Signs, we work with businesses to create signage that balances design, visibility, durability and functionality, helping your brand make the right impression.
